# Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. ![Swooni graphic inviting couples to get the proven formula for lasting love](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/hero-proven-formula-lasting-love.webp) [![Download Swooni on the App Store](https://swooni.io/images/logos/apple-download.svg)](https://apps.apple.com/se/app/swooni-couples-relationship/id6557063166?l=en-GB) [![Get Swooni on Google Play](https://swooni.io/images/logos/google-download.svg)](https://play.google.com/store/apps/details?id=io.honeyroots.app) ![Swooni graphic inviting couples to get the proven formula for lasting love](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/hero-proven-formula-lasting-love.webp) [![Download Swooni on the App Store](https://swooni.io/images/logos/apple-download.svg)](https://apps.apple.com/se/app/swooni-couples-relationship/id6557063166?l=en-GB) [![Get Swooni on Google Play](https://swooni.io/images/logos/google-download.svg)](https://play.google.com/store/apps/details?id=io.honeyroots.app) [![Download Swooni on the App Store](https://swooni.io/images/logos/apple-download.svg)](https://apps.apple.com/se/app/swooni-couples-relationship/id6557063166?l=en-GB) [![Get Swooni on Google Play](https://swooni.io/images/logos/google-download.svg)](https://play.google.com/store/apps/details?id=io.honeyroots.app) ![Swooni graphic inviting couples to get the proven formula for lasting love](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/hero-proven-formula-lasting-love.webp) Our team is trained by pioneers in relationship science ![Gottman Institute logo](https://swooni.io/images/logos/gottman.webp) ![Pact Institute logo](https://swooni.io/images/logos/pact-white.webp) ![Somatic Experiencing logo](https://swooni.io/images/logos/somatic.webp) ![Swooni phone graphic showing a daily relationship ritual and a couple's recent positive moments](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/daily-ritual-seconds-a-day.webp) ## Start outsmarting your love biology today [Outsmart it](https://swooni.io/) ![Swooni app graphic showing relationship pattern insights](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/understand-relationship-patterns.webp) ## Stop guessing what keeps happening [See what's underneath](https://swooni.io/) ![Swooni phone graphic showing custom daily rituals that help couples feel closer](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/custom-daily-rituals.webp) ## Spot the drift before the damage [Catch it early](https://swooni.io/) ![Swooni app graphic showing relationship impact in 14 days](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/fourteen-day-impact.webp) ## Where attention goes, love grows [Join now](https://swooni.io/) ![Swooni phone graphic showing a weekly Campfire Hangout relationship check-in](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/weekly-check-ins-deeper-intimacy.webp) ## Create space before resentment builds [Start a check-in](https://swooni.io/) ![Swooni phone graphic showing a low-capacity check-in designed to prevent unnecessary conflict](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/capacity-check-ins.webp) ## Make your relationship impossible to sleepwalk through [Stay awake](https://swooni.io/) ![Swooni phone graphic showing playful daily quests for reaching relationship goals](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/reach-couple-goals.webp) ## Bring play back into the ordinary days [We're in](https://swooni.io/) ![Swooni phone graphic showing a shared relationship blueprint with direction, agreements, and weekly alignment](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/relationship-blueprint.webp) ## Get aligned when life gets noisy [Map our direction](https://swooni.io/) ![Swooni phone graphic showing a couple's connection insights, patterns, wiring, and direction](https://swooni.io/v6-LIVE-WEBSITE-GRAPHICS/connection-scoop.webp) ## Turn insight into intimacy [Start today](https://swooni.io/) A relationship app for couples ## Love gets busy. Staying close should not be guesswork. Swooni helps couples see what brings them closer, what creates distance, and what needs care now. Daily questions, couples quizzes, relationship check-ins, and shared tools turn everyday moments into clearer conversations and small actions you can take together. - ### We Map Turn your shared purpose and principles into commitments you both choose. We Map gives you clear agreements to return to, helping you stay accountable to each other and realign when daily life pulls you off course. - ### Capacity Check-In Use a quick relationship check-in to share how much energy you have before you meet. Your partner gets context before tiredness turns into friction. - ### Daily Questions Get a daily question shaped by what you want to focus on, improve, or feel is missing in your relationship. Answer separately, then compare and talk together. - ### Couple Questions Choose a topic and answer a seven-question deck for couples. Reveal each answer together and learn something new about your partner. - ### Couples Quizzes Take couples quizzes including Attachment Survey, Secure Functioning, and Five Stages of Love. Compare results and understand each other better. - ### Couple Chat Keep your private Couple Chat connected to the moments, questions, and relationship tools you already share. - ### Campfire Hangout Use a guided relationship check-in to talk about how you are doing, what feels good, and what needs attention. - ### Magic Ratio and Break the Cycle Turn everyday positive and difficult moments into relationship insights. Notice repeated patterns earlier and choose a better next step together. ## Why we exist @jimmy\_on\_relationships 3.9M Instagram followers @jillianturecki 4M Instagram followers @theyogacouple 441K Instagram followers ## What couples say about Swooni ★★★★★ > "Not only does Swooni give me and my fiancé an easier way of sharing with each other, it shows us our relationship health in real time. This has helped us tremendously." ![Sarah](https://swooni.io/images/testimonials/sarah.webp)![Aisha](https://swooni.io/images/testimonials/aisha.webp) Sarah & Aisha ★★★★★ > "We’re both neurodivergent and used to misread each other a lot 😅 Swooni gives us so much clarity and we no longer feel like we speak different languages." ![Kelly](https://swooni.io/images/testimonials/kelly.webp)![Sam](https://swooni.io/images/testimonials/sam.webp) Kelly & Sam ★★★★★ > "Swooni helps us invest in our relationship without it feeling like work. We feel a lot closer day to day and love receiving the ‘wiggles’ to remind us of our love." ![Kim](https://swooni.io/images/testimonials/kim.webp)![Pete](https://swooni.io/images/testimonials/pete.webp) Kim & Pete ![Built by couples, for couples illustration](https://swooni.io/images/hero/by-us.webp) ## Built by couples, for couples No big tech or algorithms-for-profit here. Just a pair of humans in love, creating tools that actually work in real life – because we need them too. ## Support Swooni or partner with us Support our work, join the affiliate program, or explore a partnership with Swooni. ### Support Swooni Swooni is powered by people who believe lasting love should be accessible. Help us stay independent, human, and built for couples first. [Support Us](https://swooni.io/support-us) ### Partner with Swooni Explore our Affiliate Program, offer Swooni through Marketplace Access, or explore Strategic Partnerships. [Explore partnerships](https://swooni.io/partnerships) ## What you might be wondering Quick answers to the most common questions Can something as beautifully messy as love really have a formula? Surprisingly, yes! But it’s less about turning love into maths and more about understanding what helps it last. Research by the Gottman Institute found that stable couples tend to have around five positive interactions for every negative one during conflict. In everyday life, that number jumps to around 20 to one. They call it the [Magic Ratio](https://www.gottman.com/blog/the-magic-ratio-the-key-to-relationship-satisfaction/). This doesn’t mean happy couples never argue (they’re still human). They get annoyed, misunderstand each other, and occasionally hurt each other too. The difference is that these moments are balanced by much more affection, appreciation, fun, support, and repair. And this balance matters more than you might think. It helped researchers predict, with [over 94% accuracy](https://www.gottman.com/blog/the-research-predicting-divorce-from-an-oral-history-interview/), which couples would stay together and which would separate. The best part is this: your ratio isn’t set in stone. Every time you show appreciation, respond with care, share a laugh, or find your way back after a hard moment, you help shift it. Swooni turns this science into simple things you can practise together every day. Because knowing the formula is helpful, but actually using it is where things start to change. Public Health ## The Health Crisis We're Ignoring Why relationships matter more than you think [Read more](https://swooni.io/public-health)