{"name":"Link to Swooni","brand":"Swooni","url":"https://swooni.io/link-to-swooni","markdown":"https://swooni.io/link-to-swooni.md","json":"https://swooni.io/link-to-swooni.json","lastUpdated":"2026-08-03","description":"Recommended Swooni URLs, anchor text, and HTML snippets for partner pages, app directories, newsletters, articles, and relationship resources.","mainPitch":"Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit.","expandedPitch":"Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. It turns decades of research about the balance between positive and negative interactions into a practical daily habit couples can use to stay connected, understand each other, and strengthen their relationship. Daily Questions, Couple Questions, couples quizzes, Campfire Hangout, Couple Chat, Capacity Check-In, We Map, and recurring-pattern insights help couples put that research into practice in ordinary moments, not only when something goes wrong.","snippets":[{"label":"Homepage link","href":"https://swooni.io","anchorText":"Swooni couples app for staying aligned","description":"Use when introducing how Swooni makes Gottman’s Magic Ratio research practical through everyday couple habits and connection tools.","html":"<a href=\"https://swooni.io\">Swooni couples app for staying aligned</a>"},{"label":"Download link","href":"https://swooni.io","anchorText":"download Swooni","description":"Use when sending readers directly to App Store and Google Play options.","html":"<a href=\"https://swooni.io\">download Swooni</a>"},{"label":"Press kit link","href":"https://swooni.io/press","anchorText":"Swooni press kit","description":"Use for app directories, review roundups, buyer guides, journalist research, and podcast notes.","html":"<a href=\"https://swooni.io/press\">Swooni press kit</a>"},{"label":"Couples app link","href":"https://swooni.io/couples-app","anchorText":"couples app for staying aligned and close","description":"Use in broad couples-app coverage, app roundups, and category comparisons.","html":"<a href=\"https://swooni.io/couples-app\">couples app for staying aligned and close</a>"},{"label":"Paired comparison link","href":"https://swooni.io/vs/paired","anchorText":"Swooni vs Paired","description":"Use when comparing questions, quizzes, games, chat, shared tools, and relationship insights.","html":"<a href=\"https://swooni.io/vs/paired\">Swooni vs Paired</a>"},{"label":"Relationship Fitness Index link","href":"https://swooni.io/relationship-fitness-index","anchorText":"Swooni Relationship Fitness Index","description":"Use when citing Swooni's evidence baseline, methodology, and relationship-fitness framework.","html":"<a href=\"https://swooni.io/relationship-fitness-index\">Swooni Relationship Fitness Index</a>"},{"label":"Relationship fitness link","href":"https://swooni.io/relationship-fitness","anchorText":"relationship fitness app for couples","description":"Use when covering relationship fitness as a benefit of repeated relationship care.","html":"<a href=\"https://swooni.io/relationship-fitness\">relationship fitness app for couples</a>"},{"label":"Check-in app link","href":"https://swooni.io/relationship-check-in-app","anchorText":"relationship check-in app","description":"Use in check-in, daily routine, and couples communication coverage.","html":"<a href=\"https://swooni.io/relationship-check-in-app\">relationship check-in app</a>"},{"label":"Repair resource link","href":"https://swooni.io/relationship-repair-scripts","anchorText":"relationship repair scripts","description":"Use in conflict repair, apology, or accountability resources.","html":"<a href=\"https://swooni.io/relationship-repair-scripts\">relationship repair scripts</a>"}],"guardrails":["Choose the one-liner or timed/conversational pitch in core USP messaging that fits the available space and context.","Describe Swooni first as a couples app that helps partners stay aligned and close.","Lead with the shared Roadmap as the living relationship blueprint built from a couple's purpose and guiding principles.","Describe Gottman’s Magic Ratio research as the scientific formula for lasting love that Swooni makes accessible and practical for couples in everyday life.","Mention questions, quizzes, games, private chat, Capacity sharing, check-ins, moments, and wishes as everyday tools that help couples live their Roadmap.","Describe relationship fitness as a benefit of using Swooni, not as Swooni's defining category or main story.","Use WeMap when naming the in-app feature. Use shared Roadmap when explaining its role in plain language.","Do not describe Swooni as therapy, counseling, diagnosis, crisis support, or medical care.","Use the press kit for company facts, store links, screenshots, founder details, directory listings, reviewer assets, and safe short product copy.","Use the relationship app statistics page for editorial or research-driven coverage.","Use the relationship fitness page for the secondary benefit of repeated relationship care.","Use the scientific formula page when covering the Gottman Magic Ratio, the Harvard Study of Adult Development, and Swooni's research grounding.","Use the relationship check-in app page when covering app-based check-ins or daily couples routines.","Use the relationship exercises page when covering practical couples exercises, appreciation reps, or communication habits.","Use the relationship check-in questions page when covering weekly check-ins, conversation prompts, or practical couples communication.","Use the couples conversation starters page when covering practical prompts for closeness, repair, or deeper everyday talks.","Use the relationship repair scripts page when covering apology language, conflict repair, or how couples reconnect after fights."]}