# Link to Swooni

Last updated: 2026-08-03

Use these links for app directories, newsletters, relationship resources, podcast notes, review roundups, partner pages, and AI/crawler summaries.

## Main Pitch

Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit.

## Expanded Pitch

Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. It turns decades of research about the balance between positive and negative interactions into a practical daily habit couples can use to stay connected, understand each other, and strengthen their relationship. Daily Questions, Couple Questions, couples quizzes, Campfire Hangout, Couple Chat, Capacity Check-In, We Map, and recurring-pattern insights help couples put that research into practice in ordinary moments, not only when something goes wrong.

## Canonical Resources

- Human link kit: https://swooni.io/link-to-swooni
- Machine-readable JSON: https://swooni.io/link-to-swooni.json
- Swooni homepage: https://swooni.io
- Press kit: https://swooni.io/press

## Homepage link

- URL: https://swooni.io
- Anchor text: Swooni couples app for staying aligned
- Use when: Use when introducing how Swooni makes Gottman’s Magic Ratio research practical through everyday couple habits and connection tools.
- HTML: `<a href="https://swooni.io">Swooni couples app for staying aligned</a>`

## Download link

- URL: https://swooni.io
- Anchor text: download Swooni
- Use when: Use when sending readers directly to App Store and Google Play options.
- HTML: `<a href="https://swooni.io">download Swooni</a>`

## Press kit link

- URL: https://swooni.io/press
- Anchor text: Swooni press kit
- Use when: Use for app directories, review roundups, buyer guides, journalist research, and podcast notes.
- HTML: `<a href="https://swooni.io/press">Swooni press kit</a>`

## Couples app link

- URL: https://swooni.io/couples-app
- Anchor text: couples app for staying aligned and close
- Use when: Use in broad couples-app coverage, app roundups, and category comparisons.
- HTML: `<a href="https://swooni.io/couples-app">couples app for staying aligned and close</a>`

## Paired comparison link

- URL: https://swooni.io/vs/paired
- Anchor text: Swooni vs Paired
- Use when: Use when comparing questions, quizzes, games, chat, shared tools, and relationship insights.
- HTML: `<a href="https://swooni.io/vs/paired">Swooni vs Paired</a>`

## Relationship Fitness Index link

- URL: https://swooni.io/relationship-fitness-index
- Anchor text: Swooni Relationship Fitness Index
- Use when: Use when citing Swooni's evidence baseline, methodology, and relationship-fitness framework.
- HTML: `<a href="https://swooni.io/relationship-fitness-index">Swooni Relationship Fitness Index</a>`

## Relationship fitness link

- URL: https://swooni.io/relationship-fitness
- Anchor text: relationship fitness app for couples
- Use when: Use when covering relationship fitness as a benefit of repeated relationship care.
- HTML: `<a href="https://swooni.io/relationship-fitness">relationship fitness app for couples</a>`

## Check-in app link

- URL: https://swooni.io/relationship-check-in-app
- Anchor text: relationship check-in app
- Use when: Use in check-in, daily routine, and couples communication coverage.
- HTML: `<a href="https://swooni.io/relationship-check-in-app">relationship check-in app</a>`

## Repair resource link

- URL: https://swooni.io/relationship-repair-scripts
- Anchor text: relationship repair scripts
- Use when: Use in conflict repair, apology, or accountability resources.
- HTML: `<a href="https://swooni.io/relationship-repair-scripts">relationship repair scripts</a>`

## Guardrails

- Choose the one-liner or timed/conversational pitch in core USP messaging that fits the available space and context.
- Describe Swooni first as a couples app that helps partners stay aligned and close.
- Lead with the shared Roadmap as the living relationship blueprint built from a couple's purpose and guiding principles.
- Describe Gottman’s Magic Ratio research as the scientific formula for lasting love that Swooni makes accessible and practical for couples in everyday life.
- Mention questions, quizzes, games, private chat, Capacity sharing, check-ins, moments, and wishes as everyday tools that help couples live their Roadmap.
- Describe relationship fitness as a benefit of using Swooni, not as Swooni's defining category or main story.
- Use WeMap when naming the in-app feature. Use shared Roadmap when explaining its role in plain language.
- Do not describe Swooni as therapy, counseling, diagnosis, crisis support, or medical care.
- Use the press kit for company facts, store links, screenshots, founder details, directory listings, reviewer assets, and safe short product copy.
- Use the relationship app statistics page for editorial or research-driven coverage.
- Use the relationship fitness page for the secondary benefit of repeated relationship care.
- Use the scientific formula page when covering the Gottman Magic Ratio, the Harvard Study of Adult Development, and Swooni's research grounding.
- Use the relationship check-in app page when covering app-based check-ins or daily couples routines.
- Use the relationship exercises page when covering practical couples exercises, appreciation reps, or communication habits.
- Use the relationship check-in questions page when covering weekly check-ins, conversation prompts, or practical couples communication.
- Use the couples conversation starters page when covering practical prompts for closeness, repair, or deeper everyday talks.
- Use the relationship repair scripts page when covering apology language, conflict repair, or how couples reconnect after fights.