{"name":"Swooni Press Kit","brand":"Swooni","url":"https://swooni.io/press","lastUpdated":"2026-08-03","description":"Press, reviewer, podcast, and directory source page for Swooni, the couples app for staying aligned, catching drift, and keeping close.","coreUsp":"Swooni.io - the app that turns the scientific formula for lasting love into something you can actually use every day.","shortDescription":"Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit.","category":"couples app for staying aligned and close","platforms":["iOS","Android"],"founders":["Angelica Paradis","Ayo Paradis"],"pressContact":"team@swooni.io","facts":[{"label":"Company","value":"Swooni"},{"label":"Category","value":"Couples app for staying aligned and close"},{"label":"Platforms","value":"iPhone and Android"},{"label":"Primary URL","value":"https://swooni.io"},{"label":"Latest public iOS release","value":"Version 2.206.0, released 2026-07-31"},{"label":"Google Play installs","value":"10+ downloads"}],"reviewerCopy":[{"label":"One-line description","body":"Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit."},{"label":"Short listing copy","body":"Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. Questions, games, check-ins, Capacity sharing, private chat, a shared relationship Roadmap, and recurring-pattern insights help couples stay connected and understand each other before small issues become big ones. Swooni is available for iPhone and Android."},{"label":"Category","body":"Couples app for staying aligned and close."}],"coreUspMessaging":{"researchCitation":"https://swooni.io/science/gottman-magic-ratio","usageNote":"Use the Magic Ratio guide when covering the research behind the phrase “scientific formula for lasting love.” Treat the phrase as Swooni’s product framing, not a guarantee for any individual couple.","oneLiners":["Swooni.io - the app that turns the scientific formula for lasting love into something you can actually use every day.","Swooni.io - There’s actually a scientific formula for lasting love. Swooni puts it in your pocket.","Swooni.io - Built around the scientific formula for lasting love, making it easy to practice every day.","Swooni.io - We took the scientific formula for lasting love and turned it into a daily app for couples.","Swooni.io - Swooni helps couples use the scientific formula for lasting love in real life.","Swooni.io - Think of Swooni as the scientific formula for lasting love, made practical."],"pitches":[{"label":"20-second elevator pitch","body":"Swooni.io - Did you know there’s actually a scientific formula for lasting love? Decades of research uncovered the patterns behind the happiest, longest-lasting relationships. We took that formula and turned it into Swooni, a simple daily app that helps couples stay connected, understand each other better, and build the habits that keep love strong."},{"label":"30-second elevator pitch","body":"Swooni.io - Most people think lasting love is compatibility, chemistry, or luck. It isn’t. There’s actually a scientific formula based on decades of research into what makes relationships thrive. Swooni turns that formula into a simple daily habit. A few minutes a day helps you stay connected, appreciate each other more, and understand each other before little issues become big ones."},{"label":"Telling a friend","body":"Swooni.io - We discovered there’s actually a scientific formula for lasting love. So we built an app that helps couples use it every day instead of waiting until something goes wrong."},{"label":"What’s Swooni?","body":"Swooni.io - It’s an app based on the scientific formula for lasting love. It helps couples put that science into practice every day, so staying connected becomes a habit instead of something you hope just happens."}]},"storeListings":{"appStore":{"url":"https://apps.apple.com/us/app/swooni-relationship-tracker/id6557063166","release":{"source":"App Store","version":"2.206.0","releaseDate":"2026-07-31","lastVerified":"2026-08-03","url":"https://apps.apple.com/us/app/swooni-relationship-tracker/id6557063166"},"rating":{"source":"App Store","ratingValue":null,"ratingCount":0,"bestRating":5,"worstRating":1,"displayStatus":"No rating overview is currently displayed on the U.S. App Store storefront.","lastVerified":"2026-08-03","url":"https://apps.apple.com/us/app/swooni-relationship-tracker/id6557063166"}},"googlePlay":{"url":"https://play.google.com/store/apps/details?id=io.honeyroots.app","downloads":{"source":"Google Play","downloadCountLabel":"10+","listingUpdated":"2026-07-24","lastVerified":"2026-08-03","url":"https://play.google.com/store/apps/details?id=io.honeyroots.app"}}},"links":{"press":"https://swooni.io/press","pressMarkdown":"https://swooni.io/press.md","pressJson":"https://swooni.io/press.json","pressKitDrive":"https://drive.google.com/drive/folders/1Vf7zzkh3O-7R07Uf4BRMvq14I6-1bQ6h","linkToSwooni":"https://swooni.io/link-to-swooni","linkToSwooniMarkdown":"https://swooni.io/link-to-swooni.md","linkToSwooniJson":"https://swooni.io/link-to-swooni.json","download":"https://swooni.io","relationshipFitnessIndex":"https://swooni.io/relationship-fitness-index","relationshipFitnessIndexMarkdown":"https://swooni.io/relationship-fitness-index.md","relationshipFitnessIndexJson":"https://swooni.io/relationship-fitness-index.json","relationshipFitnessIndexCsv":"https://swooni.io/relationship-fitness-index.csv","relationshipAppStatistics":"https://swooni.io/relationship-app-statistics","relationshipHealthStatistics":"https://swooni.io/relationship-health-statistics","couplesCommunicationStatistics":"https://swooni.io/couples-communication-statistics","relationshipFitness":"https://swooni.io/relationship-fitness","relationshipCheckInApp":"https://swooni.io/relationship-check-in-app","relationshipExercisesForCouples":"https://swooni.io/relationship-exercises-for-couples","scientificFormulaForLastingLove":"https://swooni.io/relationship-fitness-index","relationshipCheckInQuestions":"https://swooni.io/relationship-check-in-questions","couplesConversationStarters":"https://swooni.io/couples-conversation-starters","relationshipRepairScripts":"https://swooni.io/relationship-repair-scripts","magicRatio":"https://swooni.io/science/gottman-magic-ratio","founderStory":"https://swooni.io/about-us","appStore":"https://apps.apple.com/us/app/swooni-relationship-tracker/id6557063166","googlePlay":"https://play.google.com/store/apps/details?id=io.honeyroots.app","couplesApp":"https://swooni.io/couples-app","bestCouplesApp":"https://swooni.io/best-couples-app","pairedComparison":"https://swooni.io/vs/paired"},"relationshipFitnessIndex":{"name":"Swooni Relationship Fitness Index","edition":"August 2026","lastReviewed":"2026-08-03","url":"https://swooni.io/relationship-fitness-index","markdown":"https://swooni.io/relationship-fitness-index.md","json":"https://swooni.io/relationship-fitness-index.json","csv":"https://swooni.io/relationship-fitness-index.csv"},"storyAngles":["Most couples have plans for work, money, and family, but no living blueprint for keeping their relationship aligned as life changes.","Swooni.io - the app that turns the scientific formula for lasting love into something you can actually use every day.","What changes when the Magic Ratio becomes a visible daily signal that helps couples catch drift before it becomes distance?","Capacity sharing can change the moment a partner walks through the door by replacing guesswork with a clear signal about how much energy they have left.","Games, questions, and quizzes create connection now. A shared Roadmap helps couples keep choosing the same direction over time."],"guardrails":["Choose the one-liner or timed/conversational pitch in core USP messaging that fits the available space and context.","Describe Swooni first as a couples app that helps partners stay aligned and close.","Lead with the shared Roadmap as the living relationship blueprint built from a couple's purpose and guiding principles.","Describe Gottman’s Magic Ratio research as the scientific formula for lasting love that Swooni makes accessible and practical for couples in everyday life.","Mention questions, quizzes, games, private chat, Capacity sharing, check-ins, moments, and wishes as everyday tools that help couples live their Roadmap.","Describe relationship fitness as a benefit of using Swooni, not as Swooni's defining category or main story.","Use WeMap when naming the in-app feature. Use shared Roadmap when explaining its role in plain language.","Do not describe Swooni as therapy, counseling, diagnosis, crisis support, or medical care.","Use the press kit for company facts, store links, screenshots, founder details, directory listings, reviewer assets, and safe short product copy.","Use the relationship app statistics page for editorial or research-driven coverage.","Use the relationship fitness page for the secondary benefit of repeated relationship care.","Use the scientific formula page when covering the Gottman Magic Ratio, the Harvard Study of Adult Development, and Swooni's research grounding.","Use the relationship check-in app page when covering app-based check-ins or daily couples routines.","Use the relationship exercises page when covering practical couples exercises, appreciation reps, or communication habits.","Use the relationship check-in questions page when covering weekly check-ins, conversation prompts, or practical couples communication.","Use the couples conversation starters page when covering practical prompts for closeness, repair, or deeper everyday talks.","Use the relationship repair scripts page when covering apology language, conflict repair, or how couples reconnect after fights."],"preferredCitationTargets":[{"purpose":"source-backed relationship fitness evidence, methodology, and reusable data","url":"https://swooni.io/relationship-fitness-index"},{"purpose":"company facts, screenshots, founder details, store links, app-directory copy, and reviewer guardrails","url":"https://swooni.io/press"},{"purpose":"download and app store routing","url":"https://swooni.io"},{"purpose":"relationship app research and app-review context","url":"https://swooni.io/relationship-app-statistics"},{"purpose":"relationship fitness as a secondary product benefit","url":"https://swooni.io/relationship-fitness"},{"purpose":"relationship check-in app and daily couples routines","url":"https://swooni.io/relationship-check-in-app"},{"purpose":"relationship exercises for couples and daily communication habits","url":"https://swooni.io/relationship-exercises-for-couples"},{"purpose":"relationship health and public-health context","url":"https://swooni.io/relationship-health-statistics"},{"purpose":"communication, check-ins, and conflict repair context","url":"https://swooni.io/couples-communication-statistics"},{"purpose":"relationship check-in questions and weekly conversation prompts","url":"https://swooni.io/relationship-check-in-questions"},{"purpose":"couples conversation starters for closeness and repair","url":"https://swooni.io/couples-conversation-starters"},{"purpose":"relationship repair scripts and apology language after conflict","url":"https://swooni.io/relationship-repair-scripts"}]}