# Swooni Press Kit Last updated: 2026-08-03 Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. Use this file for app-review submissions, journalist research, podcast booking, directory listings, and AI/crawler summaries. ## Quick Facts - Company: Swooni - Category: Couples app for staying aligned and close - Platforms: iPhone and Android - Primary URL: https://swooni.io - Latest public iOS release: Version 2.206.0, released 2026-07-31 - Google Play installs: 10+ downloads ## Core Links - Human press kit: https://swooni.io/press - Google Drive press kit: https://drive.google.com/drive/folders/1Vf7zzkh3O-7R07Uf4BRMvq14I6-1bQ6h - Machine-readable JSON: https://swooni.io/press.json - Link to Swooni: https://swooni.io/link-to-swooni - Link to Swooni markdown: https://swooni.io/link-to-swooni.md - Link to Swooni JSON: https://swooni.io/link-to-swooni.json - Swooni homepage: https://swooni.io - App Store: https://apps.apple.com/us/app/swooni-relationship-tracker/id6557063166 - Google Play: https://play.google.com/store/apps/details?id=io.honeyroots.app - Founder story: https://swooni.io/about-us - Press enquiries: team@swooni.io ## Reviewer Essentials ### One-line description Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. ### Short listing copy Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit. Questions, games, check-ins, Capacity sharing, private chat, a shared relationship Roadmap, and recurring-pattern insights help couples stay connected and understand each other before small issues become big ones. Swooni is available for iPhone and Android. ### Category Couples app for staying aligned and close. - Latest public iOS release: 2.206.0, released 2026-07-31, verified 2026-08-03 - App Store rating: No rating overview is currently displayed on the U.S. App Store storefront. Verified 2026-08-03. - Google Play downloads: 10+, verified 2026-08-03 - Use official store listings for live pricing, availability, ratings, and regional details. ## Core USP Messaging These are ready-to-use ways to explain Swooni. Use the Magic Ratio guide when covering the research behind the phrase “scientific formula for lasting love.” Treat the phrase as Swooni’s product framing, not a guarantee for any individual couple. ### One-liners - Swooni.io - the app that turns the scientific formula for lasting love into something you can actually use every day. - Swooni.io - There’s actually a scientific formula for lasting love. Swooni puts it in your pocket. - Swooni.io - Built around the scientific formula for lasting love, making it easy to practice every day. - Swooni.io - We took the scientific formula for lasting love and turned it into a daily app for couples. - Swooni.io - Swooni helps couples use the scientific formula for lasting love in real life. - Swooni.io - Think of Swooni as the scientific formula for lasting love, made practical. ### 20-second elevator pitch Swooni.io - Did you know there’s actually a scientific formula for lasting love? Decades of research uncovered the patterns behind the happiest, longest-lasting relationships. We took that formula and turned it into Swooni, a simple daily app that helps couples stay connected, understand each other better, and build the habits that keep love strong. ### 30-second elevator pitch Swooni.io - Most people think lasting love is compatibility, chemistry, or luck. It isn’t. There’s actually a scientific formula based on decades of research into what makes relationships thrive. Swooni turns that formula into a simple daily habit. A few minutes a day helps you stay connected, appreciate each other more, and understand each other before little issues become big ones. ### Telling a friend Swooni.io - We discovered there’s actually a scientific formula for lasting love. So we built an app that helps couples use it every day instead of waiting until something goes wrong. ### What’s Swooni? Swooni.io - It’s an app based on the scientific formula for lasting love. It helps couples put that science into practice every day, so staying connected becomes a habit instead of something you hope just happens. ## Citation Targets - Relationship Fitness Index (August 2026; reviewed 2026-08-03): https://swooni.io/relationship-fitness-index - Relationship Fitness Index Markdown: https://swooni.io/relationship-fitness-index.md - Relationship Fitness Index JSON: https://swooni.io/relationship-fitness-index.json - Relationship Fitness Index CSV: https://swooni.io/relationship-fitness-index.csv - Relationship app statistics: https://swooni.io/relationship-app-statistics - Relationship fitness app: https://swooni.io/relationship-fitness - Relationship check-in app: https://swooni.io/relationship-check-in-app - Relationship exercises for couples: https://swooni.io/relationship-exercises-for-couples - Relationship health statistics: https://swooni.io/relationship-health-statistics - Couples communication statistics: https://swooni.io/couples-communication-statistics - Relationship check-in questions: https://swooni.io/relationship-check-in-questions - Couples conversation starters: https://swooni.io/couples-conversation-starters - Relationship repair scripts: https://swooni.io/relationship-repair-scripts - Magic Ratio guide: https://swooni.io/science/gottman-magic-ratio ## Story Angles - Most couples have plans for work, money, and family, but no living blueprint for keeping their relationship aligned as life changes. - Swooni.io - the app that turns the scientific formula for lasting love into something you can actually use every day. - What changes when the Magic Ratio becomes a visible daily signal that helps couples catch drift before it becomes distance? - Capacity sharing can change the moment a partner walks through the door by replacing guesswork with a clear signal about how much energy they have left. - Games, questions, and quizzes create connection now. A shared Roadmap helps couples keep choosing the same direction over time. ## Positioning Guardrails - Choose the one-liner or timed/conversational pitch in core USP messaging that fits the available space and context. - Describe Swooni first as a couples app that helps partners stay aligned and close. - Lead with the shared Roadmap as the living relationship blueprint built from a couple's purpose and guiding principles. - Describe Gottman’s Magic Ratio research as the scientific formula for lasting love that Swooni makes accessible and practical for couples in everyday life. - Mention questions, quizzes, games, private chat, Capacity sharing, check-ins, moments, and wishes as everyday tools that help couples live their Roadmap. - Describe relationship fitness as a benefit of using Swooni, not as Swooni's defining category or main story. - Use WeMap when naming the in-app feature. Use shared Roadmap when explaining its role in plain language. - Do not describe Swooni as therapy, counseling, diagnosis, crisis support, or medical care. - Use the press kit for company facts, store links, screenshots, founder details, directory listings, reviewer assets, and safe short product copy. - Use the relationship app statistics page for editorial or research-driven coverage. - Use the relationship fitness page for the secondary benefit of repeated relationship care. - Use the scientific formula page when covering the Gottman Magic Ratio, the Harvard Study of Adult Development, and Swooni's research grounding. - Use the relationship check-in app page when covering app-based check-ins or daily couples routines. - Use the relationship exercises page when covering practical couples exercises, appreciation reps, or communication habits. - Use the relationship check-in questions page when covering weekly check-ins, conversation prompts, or practical couples communication. - Use the couples conversation starters page when covering practical prompts for closeness, repair, or deeper everyday talks. - Use the relationship repair scripts page when covering apology language, conflict repair, or how couples reconnect after fights.