Swooni makes Gottman’s Magic Ratio research accessible to couples in everyday life, turning the scientific formula for lasting love into a practical daily habit.

Can something as beautifully messy as love really have a formula? Surprisingly, yes! But it’s less about turning love into maths and more about understanding what helps it last. Research by the Gottman Institute found that stable couples tend to have around five positive interactions for every negative one during conflict. In everyday life, that number jumps to around 20 to one. They call it the Magic Ratio.

This doesn’t mean happy couples never argue (they’re still human). They get annoyed, misunderstand each other, and occasionally hurt each other too. The difference is that these moments are balanced by much more affection, appreciation, fun, support, and repair.

And this balance matters more than you might think. It helped researchers predict, with over 94% accuracy, which couples would stay together and which would separate.

The best part is this: your ratio isn’t set in stone. Every time you show appreciation, respond with care, share a laugh, or find your way back after a hard moment, you help shift it.

Swooni turns this science into simple things you can practise together every day. Because knowing the formula is helpful, but actually using it is where things start to change.

We tried paying our bills with love.

Turns out... landlords prefer money.

Swooni isn't free because building something like this takes time, care, and a lot of brainpower.

But it is cheaper than:

• Repeating the same argument for the 47th time
• Guessing what your partner needs
• One therapy session (which we're big fans of)
• Or slowly drifting and wondering what happened

Think of it as relationship fitness... for less than a coffee a week.

Your relationship shapes everything.

How you feel day to day. How supported you are. How you handle stress, work, life... everything.

When it's good, life feels lighter.

When it's off, everything feels harder.

Swooni helps you stay connected on purpose: not just when things are easy, but when it truly matters.

It's cheaper than therapy, and a lot more effective than hoping things will just work themselves out.

So is it worth it? If staying close matters to you... yes.

No. Therapy is usually where you sit down and talk things through.

But by the time something makes it there, it's usually been building for a while.

Most relationships change much earlier than that: in small, everyday moments that don't seem like a big deal at the time.

A reaction. A misunderstanding. A pattern you don't quite catch.

Swooni helps you notice those sooner, while they're still easy to shift.

You don't change your relationship in one big talk.

You change it in a bunch of small moments.

Swooni helps you:

• Spot patterns early
• Understand what's really going on between you
• Shift things while they're happening

Not after. Not too late.

That's where real change lives.

We're a tiny but mighty team of builders, therapists, and relationship nerds - but first, we're a couple.

We didn't build Swooni because everything was easy. We built it because it wasn't.

Because knowing what to do is one thing. Doing it, in real life, in the moment... is something else.

So we're working on that :)

Alongside you.