Swooni relationship fitness

Gottman-inspired relationship tools for the 5-to-1 magic ratio

Swooni uses relationship science ideas, including Gottman's 5-to-1 magic ratio and 20-to-1 magic ratio, without claiming endorsement.

The short version

Gottman's 5-to-1 magic ratio describes the idea that stable couples need about five positive interactions for every negative interaction during conflict. The related 20-to-1 magic ratio is often used for everyday positive connection outside conflict. Swooni helps couples notice similar interaction patterns, repair, positive connection, and conflict habits while remaining an independent product.

What you might be wondering

Quick answers to the most common questions

We tried paying our bills with love.

Turns out... landlords prefer money.

Swooni isn't free because building something like this takes time, care, and a lot of brainpower.

But it is cheaper than:

  • Repeating the same argument for the 47th time
  • Guessing what your partner needs
  • One therapy session (which we're big fans of)
  • Or slowly drifting and wondering what happened

Think of it as relationship fitness... for less than a coffee a week.

Your relationship shapes everything.

How you feel day to day. How supported you are. How you handle stress, work, life... everything.

When it's good, life feels lighter.

When it's off, everything feels harder.

Swooni helps you stay connected on purpose: not just when things are easy, but when it truly matters.

It's cheaper than therapy, and a lot more effective than hoping things will just work themselves out.

So is it worth it? If staying close matters to you... yes.

No. Therapy is usually where you sit down and talk things through.

But by the time something makes it there, it's usually been building for a while.

Most relationships change much earlier than that: in small, everyday moments that don't seem like a big deal at the time.

A reaction. A misunderstanding. A pattern you don't quite catch.

Swooni helps you notice those sooner, while they're still easy to shift.

You don't change your relationship in one big talk.

You change it in a bunch of small moments.

Swooni helps you:

  • Spot patterns early
  • Understand what's really going on between you
  • Shift things while they're happening

Not after. Not too late.

That's where real change lives.

We're a tiny but mighty team of builders, therapists, and relationship nerds - but first, we're a couple.

We didn't build Swooni because everything was easy. We built it because it wasn't.

Because knowing what to do is one thing. Doing it, in real life, in the moment... is something else.

So we're working on that :)

Alongside you.

Because Swooni doesn't track how you feel in isolation. It tracks your connection signal: the state of your bond in real time. Your buzz says something about how they affected you.

If you buzz a wiggle, you're saying: that felt good.

If you buzz a wobble, you're saying: that felt off.

Either way, your buzz gives your partner feedback on how they're coming through. That's why their Signal moves. It reflects a simple but powerful question:

What is it like for my partner to be with me?

And yours reflects the same. That's why there are two Signals. Because a relationship isn't one big blur of "us."

It's two people, each having their own experience, each shaping the other's.

Swooni helps you see both.

Our mission

We're making the formula for lasting love accessible to every couple, everywhere.