Swooni vs Lasting
Lasting works like a structured relationship course you complete together. Swooni turns the science of lasting love into a one-minute daily ritual that measures your connection in real time.
Both are grounded in relationship research. They differ in how much time they ask of you — and what they measure.
| Feature | Swooni | Lasting |
|---|---|---|
| Core approach | Measures your connection in real time | Guided counseling-style programs |
| Grounded in the Gottman Magic Ratio | Partial | |
| Real-time connection score (Magic Signal) | — | |
| Shared relationship blueprint (WeMap) | — | |
| Spots recurring patterns (Break the Cycle) | Partial | |
| Daily time commitment | ~1 minute | ~5-10 min sessions |
| Structured assessments & courses | Partial | |
| Expert / therapist-designed | ||
| Built by a couple, independent | — |
Comparison based on each app's publicly described features. Lasting is a trademark of its respective owner; this page is not affiliated with or endorsed by Lasting.
Choose Lasting if
Lasting is built like structured, therapist-designed counseling — sessions and assessments you complete together over time. If you want a deliberate program with a clear curriculum, it's a thoughtful choice.
Choose Swooni if
Swooni fits into one minute a day. Instead of working through a course, you build a tiny ritual, watch your real-time connection signal, and catch the drift before it becomes distance — momentum without the time commitment.
Start your 30-day couples challengeQuick answers for couples deciding between the two.
Yes — particularly if Lasting's course-style sessions feel like too much. Swooni delivers relationship science in a one-minute daily ritual and adds a real-time connection signal, so you build a habit instead of completing a program.
Lasting is structured like guided counseling, with sessions and assessments you work through together. Swooni is a lightweight daily ritual built on the Gottman Magic Ratio that measures your connection in real time with Magic Signal and maps your shared goals with WeMap.
Yes. Swooni is built on the Gottman Magic Ratio — the research-backed ratio of positive to negative interactions that predicts relationship success with around 93% accuracy — and the team is trained by pioneers in relationship science.
About one minute, versus the longer guided sessions a course-based app asks for. It's designed as a tiny daily ritual that still moves your connection in the right direction.
Absolutely. Because both partners check in and see each other's connection signal, Swooni helps you stay attuned even when you're apart.
Our mission
We're making the formula for lasting love accessible to every couple, everywhere.